About Fairgen 

Fairgen empowers research teams to analyze niche market segments at scale using Generative AI, with a particular focus on large enterprise clients. Traditional market research often faces challenges such as limited sample sizes, resulting in incomplete data, high costs, and compromised quality. Fairgen overcomes these barriers by leveraging advanced AI and ML technologies to generate highly accurate synthetic data, transforming the way actionable insights are derived. By enhancing existing datasets through their proprietary model, Fairgen enables market research firms to deliver insights in hours rather than weeks, significantly reducing costs.

Founded in London and later established in Israel in 2022, Fairgen operates at the intersection of cutting-edge technology and ethical AI practices. The company is committed to innovation and responsibility, empowering research teams to expand coverage into hard-to-reach populations while enhancing survey accuracy. Fairgen ensures the highest standards of data reliability and integrity in all their operations.

Challenges

Prior to its migration, Fairgen operated on a different cloud platform but faced limitations in service quality and operational efficiency. In search of enhanced capabilities, the company decided to migrate to Google Cloud, known for its startup-friendly environment and rapid system setup capabilities. With a team of approximately 27 employees, Fairgen required a cloud solution capable of supporting growth while simplifying operations.

To facilitate the migration and ensure ongoing support, Fairgen needed a trusted, experienced consulting partner. After evaluating several options provided by Google, Fairgen selected Commit as their consulting partner due to their expertise and reliability as a Google Cloud Premier Partner. The migration posed several challenges, including ensuring high availability during critical operations and adapting to a new cloud infrastructure. Commit’s team provided steadfast technical support and strategic guidance, ensuring a smooth and seamless transition to Google Cloud.

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Solution 

In collaboration with Commit, Fairgen successfully established its new cloud infrastructure. Over the course of several weeks, the teams worked closely together, completing the migration to Google Cloud within an impressive timeframe of just two months. Given the on-demand nature of Fairgen’s platform, the infrastructure includes two clusters for each environment—one for the platform itself and another for AI processes. Additionally, an Auto-pilot system was implemented to enhance operational efficiency.

As Fairgen continues to scale, the company plans to adopt managed services to further optimize operations. A key challenge during the migration was managing the platform’s on-demand peaks, allowing consumption to scale seamlessly from 0 to 100 in response to fluctuating usage demands. Commit’s expertise in Google Cloud ensured the infrastructure was robust, scalable, and equipped to meet these challenges.

Results 

• Simplicity and Efficiency – By migrating to Google Cloud, Fairgen has significantly streamlined its workflows, improving overall efficiency. The DevOps team and other staff are now able to work more productively, focusing on innovation and leveraging cutting-edge technologies.
• Streamlined Migration – The entire migration process was completed in just two months, ensuring minimal disruption to operations and a smooth transition to Google Cloud.
• Scalable and Resilient Infrastructure – Leveraging advanced Google Cloud services such as GKE, Google Storage, and Bastion, Fairgen now operates on a highly scalable, secure, and efficient infrastructure. This allows the company to easily handle dynamic, on-demand workloads while supporting future growth.

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"Working with Commit is all about partnership. It's rare to find people who truly stand by you in the trenches when you need them most. For me, the fact that we've built a deep, authentic partnership is what truly resonated. The connection with their team, their ability to make us feel supported every step of the way, and their ultimate goal of not just making us a satisfied customer but a successful one, is what makes this partnership so unique and meaningful.”

‍Mati Konen, VP R&D, Fairgen